Friday, November 22, 2013

Living Louder

A few days ago I was given the opportunity to attend a presentation from Johnny Earl about how he formed is business that is now worth millions of dollars. After attending this presentation I am left with inspiration and a memory that will last a lifetime. Johnny’s company, Johnny Cupcakes, was originally nothing more than a joke, but soon it spread through the world and has inspired many people since. Johnny has become such a big inspiration because he is not in his business for the money or fame; he choose to build up his corporation because it was something he enjoyed doing. Because of this, many people are inspired to follow their dreams, and to do more of what they love. Another aspect of Johnny’s business that is inspiring is that Johnny Cupcakes does not use any traditional advertising, yet thousands of people know about his shirts. Johnny was able to gain so many followers by making his store unique and an unforgettable experience. He did not focus on how much money he would be spending, and instead focused on how he could be creative, and give each customer an unforgettable experience. He packaged his clothes in unique ways, designed his store as a bakery, and he made his shorts available for only a limited time so people would feel special when the receive their shirts. This uniqueness caused people to talk and his business to grow. Johnny has inspired me to follow my dreams, no matter what people say, because uniqueness and creativity can take me far.

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